For example, “11 Breakfasts To Cure Your Hangover” tells the reader exactly what to expect, addresses them directly, uses a popular search term, promises a solution to a problem, and includes a number. [1] X Research source You can use WordPress plugins or standalone tools to A/B test your headlines, running multiple versions to see how they perform. This is most useful once your site already has a fair amount of traffic, so you can gather data quickly. [2] X Research source
Use your longer content as a source of raw material. That half-hour video tutorial probably has a dozen useful clips that you can share as standalone pieces of advice. [6] X Research source You don’t have to condense every post down to a paragraph. Write long-form content if that’s a better fit for your topic, then brainstorm ways to package that info into bite-sized samples or headlines that you can share on places like Twitter.
Another option is to start a forum for your site’s community to gather together and discuss topics. Keep in mind that this requires at least one moderator.
Once you’ve found some options, Google them and check out the top results. If you think you can make content that’s more engaging, accurate, or comprehensive than them, you’ve found a great opportunity.
If you’re selling products, prioritize high commercial intent keywords like “buy. “[9] X Research source
Ignore the outdated advice to stuff keywords into the“keyword” tag; Google has not looked at that for years. [11] X Research source Do include keywords in the meta “description” tag, as part of an informative summary for readers. [12] X Research source
Add a unique description tag to each page on your website. Make the description short enough to display in a Google search preview, include relevant keywords, and use natural-sounding language. Organize your pages with other metadata as well: title tags, image file names, image “alt” descriptions, and link anchor text. Use short, descriptive text whenever possible in these tags, as well as in URLs.
Headers are a great place to put relevant keywords, but use them only as needed to help readers find what they’re looking for.
If you’re feeling code-savvy, get started by copying the example code at https://developers. google. com/search/docs/guides/search-gallery, or by using the free Google Search Console service’s “Data Highlighter” feature. If this all sounds like gibberish to you, you can hire a web developer to set this up for you pretty quickly.
Social networks have their own culture, and users are quick to mock people who don’t follow the right etiquette. If you’re not already embedded in the network you’re using, do some extra research on the “do’s and don’t’s” of that platform. For example, many Reddit communities have strict marketing rules and dislike people who market without first participating in some discussions. [17] X Research source
Go for quality over quantity: links from well-known sites with expert contributions are worth way more than links from tiny or low-quality sites. If your website is pretty new, don’t be discouraged if people turn down your requests. Start by making connections with other creators, creating quality content, and linking to other people’s content that you find valuable. The best links will come after you build up some trust and respect. Trading links with a professional contact or two is fine, but don’t go overboard or make deals with sites you’ve never heard of. If Google suspects you’re putting more effort into getting links than creating good content, your page ranking will suffer. [19] X Research source
Stay connected with other blogs that relate to yours. Leave comments on their posts and interact with the communities. Don’t advertise your site directly, but allow people to find their way to it via links on your profile or signature.
Give away a free, short e-book. Hold free online classes or seminars. Give visitors a free entry into your contest or sweepstakes. Let visitors download free software, or a free trial version of your product. Offer free products to people who sign up to your email list, spend above a certain amount in your shop, etc.
Of course, there’s a reason Don Draper gets the big bucks. You could spend years learning how to run effective advertising campaigns, and no quick guide can identify the best approach for your business. Use tools like Google Analytics to track your ad engagement, and keep experimenting! If you run a local business, don’t forget about the real world. Look into advertising options at local newspapers, business brochures, magazines, and signboards.
